Every step, in order

This is how we build your website, step by step. And when it is done, it is yours.

Seven steps, from your first phone call to launch day, and you see the work at every one.

01The call

It starts with one call about your business.

You want a website that looks like your real business, not a stock theme with your logo dropped on top.

yourbusiness.ca

A website that looks like your real business, and booking that works on a phone.

What owners usually ask us for

So we do not open a template. We start with one call about what you sell, what it costs, and who buys it.

market

competitors

your industrychecked ✓

We look at your prices, your competitors, and how customers in your line of work choose someone.

02Research

We look at your market, then show you what we found.

Then we send you what we found and you tell us what is wrong, so the site describes your real business.

03The look

The look comes from your business, not from a theme we reuse.

Your colours, your fonts and the words on the page come out of your own business.

AaYour fonts,
picked for you

Warm on the outside. Precise on the inside.

Your first sign-offYou approve the designThen we stop and show you the design, and nothing else gets built until you say yes.Up to that point your deposit is fully refundable, so you can walk away and pay nothing.

MADE WITH AI

The second sign-offYou approve every photoNothing goes on your site until you have looked at every picture and said yes.

From an Ottawa salon build. See the whole site on our work page.

04Photos

Your real photos come first, and we tell you what we made ourselves.

Customers book the room and the people they can see, so your own pictures do that job better than any we could make.

05Build

We build the site one section at a time, and check each one.

We check every section against the same rules as we go.

Book online

THE RULESspacing, type sizes, colour contrast.

type sizes
spacing grid
colour contrast
one colour set

all checked ✓

This is the part you can watch.

Four checks. Every one has to pass before your site goes live.

They are the same four on every build, and we do not skip one because a launch date is close.

Step 6, checks

Easy for everyone

Works for customers with poor eyesight, and for people using a screen reader

built to Ontario’s accessibility rules (AODA)

Speed

Loads fast on the phone your customer is holding

checked before launch

Quality

Every page opened and tested by hand

speed, accessibility, and search

Security

Checked for the common ways sites get broken into

a person signs it off, not a script

We print them here so you can hold us to them, and you get the test results on launch day.

07Go live

It goes live. And it is yours.

On launch day the whole thing is yours, in your name, and nobody holds your login.

What you own

Your website files
Your design
Your web address
Your customer list

Your customer list: stays on servers in Canada
Your booking page: no cut of a booking, and no fee per staff member
Your monthly bill: hosting, backups and edits, from $199/mo plus HST ($2,388 a year)
If something breaks: you email one person, and it is the same person every time

That is the whole process, start to finish. Nothing hidden.

Get my free website sample

See the workWebsites start at $3,500 plus HST, and every price is printed on the services page. Do not take our word for any of this. Look at the work: the site before, the site now, and the booking page real customers use. Judge the work, not the claim.